There’s never going to be an iPhone killer

Per usual, Apple finds itself in the crosshairs of armchair critics who lazily demand that Apple needs to come up with the next big thing lest it enter a period of stagnation. All the while, other tech companies never seem to grapple with similar demands from analysts and pundits. Whereas Apple needs to outdo the iPhone, we never hear calls for Facebook to come up with a social network killer or for Google to come up with a product that will obsolete the search engine.The iPhone's 10th