Saudi-backed Newcastle takeover as much about status as sportswashing

Riyadh will hope acquisition can not only improve kingdom’s image but also serve as a highly conspicuous display of wealthFrom heavyweight boxing to horse racing, from wrestling events to a grand prix; Saudi Arabia’s association with sport has become an integral, and contentious, part of its efforts to rebrand.But its latest play – taking a majority stake in Newcastle United Football Club – is the kingdom’s boldest move yet, placing it firmly on the world’s sp