18-05-2016 06:46 via news.yahoo.com

North Korea's 'Mad Men' try out pitches to new consumer class

By James Pearson PYONGYANG (Reuters) - "Pyongyang Spirit: A drink you won't forget after drinking once", reads the text of an ad for a clear, vodka-like North Korean alcohol. No country is further from Madison Ave than Soviet-style North Korea, but advertising is beginning to emerge as makers of goods try to pitch products to a rising group of consumers and a wealthy class of citizens. North Korean ads are small and subtly placed, and do not yet compete with the colorful socialist realist-style
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