Newest Tesla electric will aim at middle market

Tesla is set to unveil the Model 3, its long-anticipated pitch to middle class drivers and a key component in founder Elon Musk's vision to mainstream the electric car. Tesla Motors, until now a purveyor of luxurious all-electric cars with equally luxurious price-tags, plans to sell the Model 3 for $35,000, half the base price of the flagship Model S. The Model 3 will be unveiled at Tesla's Design Studio in Hawthorne, California, on March 31.