03-08-2015 22:05 via news.yahoo.com

Microsoft buys firm that boosts sales through games

Microsoft announced on Monday that it has bought a startup with a winning way of using game play to boost the performance of sales teams. Microsoft did not disclose financial terms of the deal in which it acquired Texas-based Incent Games, developer of the online platform FantasySalesTeam. "They've disrupted the old sales incentive model with an original twist that combines gamification with fantasy sports and expertly applies it to a sales setting," Microsoft corporate vice presi
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