BuzzFeed gets expansion cash with NBCUniversal tie-up

BuzzFeed, the website which lives off viral and "shareable" news, got a major boost for expansion plans Tuesday with a $200 million investment from NBCUniversal. The deal with NBCU, a division of the media and cable conglomerate Comcast, calls for "strategic partnerships" between the two groups, which could allow sharing of content between BuzzFeed and the vast NBC television operations. The deal will "extend our reach to TV and film," Peretti said, without offering any specifics.