Apple’s iPhone 11 pricing strategy is spot-on for its new services era
This morning on CNBC's program Squawk Alley, Bank of America Merrill Lynch senior equity research analyst Wamsi Mohan praised Apple's pricing strategy for the iPhone 11. As a reminder, per Apple's annual fall event yesterday, the company decided to sell the new iPhone 11 (the successor to the iPhone XR) at a base price of $699 instead of $749, something Mohan said shows that Apple is demonstrating "an ability to be tactical and understand the market dynamics."To be sure, though, there's also ano
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