‘A managerial Mephistopheles’: inside the mind of Jeff Bezos

The Amazon founder’s relentless quest for ‘customer ecstasy’ made him one of the world’s richest people – now he’s looking to the unlimited resources of space. Is he the genius our age of consumerism deserves?The first thing I ever bought on Amazon was an edutainment DVD for babies. I don’t recall making the purchase, but the data is unequivocal on this point: on 14 November 2004, I bought Baby Einstein: Baby Noah – Animal Expedition for the sum of