Will 2 New Initiatives from Chipotle Win Customers Back?

Rewards program, chorizo part of brand turnaround.Exclusive Brief: 1Chipotle announced two big moves in its ongoing quest to regain customers after food-safety scares late last year stalled the fast casual’s explosive growth.
This week, the Denver-based burrito chain announced a new loyalty rewards program, as well as the addition of chorizo in select restaurants.Chains: Chipotle