Why Kellogg believes Kashi can return to growth in 2016 - CAGNY

In 2000, Kellogg moved to buy US group Kashi in a bid to expand into growing parts of the country's cereal category and help efforts in what the Special K maker called at the time "the rapidly growing natural foods marketplace". However, 15 years on, the acquisition can be held up as an example of how a food major buying an up-and-coming, fast-growing rival can go wrong. Kashi has struggled for growth in recent years but, speaking at this week's Consumer Analyst Group of New York conference this