Too early for Kellogg to claim "cereal recovery"

Kellogg once again insisted its struggling US cereal division has turned the corner and that a return to growth is imminent. But despite recent innovations and its Special K repositioning attempt, Kellogg posted yet another quarter of declining cereal sales. Hannah Abdulla suggests that even if Kellogg's cereal business is on the road to recovery, the journey is likely to be a long one.