The rise - and potential - of certified transitional organic in US

Demand for organic food in the US continues to be robust but a limit to the growth and of the industry is the gap between demand and the supply of ingredients and raw products. just-food's US columnist, Victor Martino, says the growth of the US organic market has prompted the sector to look at a new designation, the so-called "certified transitional" organic, which he argues can grow into a long-lasting segment in the country.