The Resurrection of Roy Rogers

Iconic chain is growing again with a new, Millennial vibe.Teaser Image Orientation: LeftMost Millennials wouldn’t know Roy Rogers, the iconic Western movie star, from a cowboy’s tin of beans.
That’s utterly irrelevant to Roy Rogers, the Frederick Maryland–based quick-service chain that’s making a steady turnaround in a serious bid for 21st century relevance. Never mind that even McDonald’s is struggling for fast-food footing in an industry evolution that’s placed the likes of