The EMV Evolution

For many years, Europe has had stronger protection against credit card fraud than the U.S. But now that technology is making its way stateside.
Scores of retailers, including quick-serve operators, will begin using EMV chip card technology to more effectively combat the pervasive and costly problem of credit card fraud. Although merchants who do not switch over to EMV (which stands for Europay, MasterCard, and Visa) will not be fined, they will be liable for any fraudulent transactions beginning