The Daypart Dance

Aaron Lyons bucked conventional wisdom.
Whereas many upstart fast-casual players target customers within one or two core dayparts, Lyons launched Houston-based Dish Society in January 2014 with a determined quest to capture diners during breakfast, lunch, and dinner.
“When you’re paying rent and have all of these costs, you better maximize your performance,” Lyons says.
That sentiment continues gaining traction across the quick-service landscape, with established players and up