The Case for Digital Ordering in Quick Service

Forty years since the first McDonald’s drive thru was created near a military base in Arizona in 1975, drive-thru and fast-food restaurants have come to dominate the American restaurant industry. With 75 percent of restaurant industry transactions consumed off-premise, drive thru is a perfect fit for our on-the-go lifestyles. As a consumer, the convenience of remaining in your car while you order, pay, and pick up your meal is unbeatable, whether it’s breakfast, lunch, dinner, or a snack in-