Test Run

When Tom Ferguson wanted to develop a burger food truck, he had a few advantages. By working out of his existing facility at Durham Catering Co. in Durham, North Carolina, he had ready access to a kitchen, staff, and equipment. It’s the same way he tested a now-shelved pasta concept and then launched his quick-service brand Rise Biscuits and Donuts; by working out of the pre-existing kitchen, catering employees were able to experiment in a makeshift doughnut lab for six months.