Taco Bell Gears up for Value Fight in Fast Food - AdAge.com

AdAge.com
Taco Bell Gears up for Value Fight in Fast Food
AdAge.com
Taco Bell is stepping up its $1 message as the fast-food industry gears up for its latest low-priced fight. The Yum Brands chain is opting for what could be considered opulence in a value play, with stylish ads meant to add a bit of drama and flair to ...