Start to Finish: Brian Niccol

I’ve always been a big fan of food. Before I was with Taco Bell and in the quick-serve industry, I had a boss who helped me get comfortable with the opportunity to challenge the “way it was done.” Rather, could something be designed differently or packaged differently? How can it be better or strike a new chord? Why have we always done it this way? Facing those questions and challenges head-on leads to innovation, and suddenly you’re innovating in a space that you didn&rs