Rusty Taco Rebrands to 'R Taco'

Image Caption: Image Credit: Rusty Taco rebrands to 'R Taco' to sound friendly, like 'our'Exclusive Brief: 0Rusty Taco, the Texas-based fast-casual restaurant chain that features street-style tacos and launched in Dallas in 2010, is changing its name to R TacoTM, the company announced.
“As we grow the business and expand beyond its Dallas roots, we wanted to ensure the concept name had broader appeal while still linking to the brand’s heritage,” says Steve Dunn,