Raising the Bar on Lent Seafood Specials

Image Caption: Datassential finds that 50–54 percent of consumers want fish sandwiches to be a permanent menu item. Operators upgrade fish sandwich LTOs as seafood demand increases.Exclusive Brief: 1It’s the time of year when limited-time offers with a seafood slant start migrating onto menus. Quick-serve operators have long served fish sandwiches and other seafood specials during Lent, a six-week period between Ash Wednesday and Easter in which many consumers reduce their consumpt