Papa John's Brings New Meaning to an Old Slogan

Papa John's launches a new campaign reasserting quality commitment.Exclusive Brief: 1Ask anyone walking down the street to recite the Papa John’s slogan, and chances are he will answer without skipping a beat, “Better ingredients. Better pizza. Papa John’s.” Ask him to explain the “how” behind those words and the answer will be less eager.
Papa John himself—founder and CEO John Schnatter—is hoping to infuse that mantra with fresh meaning as the brand launches a new campaign