14-04-2016 16:28 via feeds.qsrmagazine.com

Pal's Sudden Service LTO Makes Use of 'Childhood Antics'

Pal's Sudden Service makes use of 'childhood antics' for LTO campaign.Exclusive Brief: 0The latest integrated campaign for a regional burger chain leverages a childhood antic to drive the message for a patty melt sandwich. The brainchild of Johnson City, Tennessee–based Creative Energy, the campaign includes spot TV, radio, outdoor, point of sale, digital, and social.Chains: Pal's Sudden Service
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