Ones to Watch: Billy Sims BBQ

Billy Sims says more people recognize him these days for his restaurants than for being a Heisman Trophy winner, which proves he’s more than just the name behind the Billy Sims BBQ chain.
“I get around to a lot of the stores, and I’ve done a lot of TV commercials,” Sims says. “People come up to me all the time and say, ‘I’ve tried your barbecue.’ That’s OK, because we want to know about their experiences.”