NPD: Fresh Food Consumption Up 20% in 10 Years

Image Caption: Image Credit: Younger generations are driving the trend. Exclusive Brief: 0The age-old parental advice to “eat your fruits and vegetables” has taken hold. From 2003 to 2013, consumption of fresh foods— fruits, vegetables, meat, poultry, fish, and eggs—grew by 20 percent to more than 100 billion eatings. And it’s the youngest generations, Generation Z, ages 0–23, and Millennials, ages 24–37, driving the trend, reports The NPD Group, a global informati