Next Big Mashup? Waffle Ice Cream Sandwiches

“The whole idea behind CREAM came from my childhood, when we made ice cream sandwiches at home, and it was kind of a staple. When we turned that family tradition into a business, customers really responded to the idea of turning childhood nostalgia into a treat that’s easily accessible.The Players:
• Waffle batter
• Ice cream
• Toppings
• Sauces