MS Iceland Dairies adds UK to skyr yoghurt export push - interview

After success in Scandinavia and carving a foothold in Switzerland, MS Iceland Dairies is taking its Skyr yoghurt to the UK - where Arla Foods is already present with its own version of the product. Dean Best spoke to Jón Axel Pétursson, senior vice president for sales and marketing at MS Iceland Dairies, to find out more about the company's plans.