Mexican Fast Casual Stays True to Its Roots

Image Caption: Image Credit: California-based Miguel's Jr. expands but protects its quality.Exclusive Brief: 1Expanding a limited-service Mexican concept beyond its established home market might seem like a risky move—especially in Southern California. Chipotle and its competitors like Qdoba and Moe’s have become ubiquitous across the U.S., with the former setting a new standard for fast-casual dining through quality ingredients and speedy service.
But that did not dissuade th