McDonald's Gives Away 1 Million Free Cokes

Social Media Campaign in Brazil Prompts Big GiveawayExclusive Brief: 0McDonald’s in Brazil is giving away 1 million free Cokes. All customers need to do is tweet.
In a first-of-its-kind promotion, McDonald’s has teamed up with Twitter and Coca-Cola to launch the @CocaNoMc program. McDonald’s customers in Brazil simply need to send a tweet to a friend, relative or anyone else whose Twitter handle they know. The tweet must include both @CocaNoMc and an @reply to their friend’s handle.