McDonald's CEO Easterbrook Unveils Turnaround Plan

Exclusive Brief: 0McDonald's president and CEO Steve Easterbrook today announced the initial steps of the company's turnaround plan, including a restructuring of McDonald's worldwide business and financial updates.
"Today we are announcing the initial steps to reset and turn around our business," Easterbrook says. "As we look to shape McDonald's future as a modern, progressive burger company, our priorities are threefold: driving operational growth, returning excitement to our brand, and un