Local ID Teams Up with Quick Serves for Localized Marketing

Local ID teams up with Jersey Mike's and others to localize marketing.Exclusive Brief: 1Jersey Mike’s is homing in on the neighborhood—technically, all of the neighborhoods—that it serves. The New Jersey–based sub shop has teamed up Local ID to boost its local-store marketing (LSM) efforts. Other quick serves like Pinkberry, Rubio’s Coastal Mexican Grill, and Pizza Studio have also engaged Local ID’s services for the same purpose.Chains: Jersey Mike'