KP Snacks on how brands and customers at heart of growth strategy - interview

KP Snacks, the UK arm of Germany's Intersnack, is focused on growing its share of the country's snack sector through a strategy focusing on the strength of its core brands, its retail customers and on growth areas of the market. Katy Askew spoke to Andy Riddle, sales director at KP Snacks, to find out more about how the group hopes to expand.