Kellogg's Kashi supporting organics with certified transitional products - Expo West interview

Kashi Company, the US natural food business owned by Kellogg, is increasing its focus on organic products. With just 1% of US farmland dedicated to organic production, the group has come up with an innovative way of supporting farmers make the switch through its certified transitional programme. Katy Askew caught up with Tina Owens, senior manager of procurement and sustainability at Kashi, to find out more.