Johnny Rockets Blasts into 21st Century with New Look

Johnny Rockets unveils 'Diner 2.0' experience, design makeover.Exclusive Brief: 1Brand evolution can be a slow and steady process, but for Johnny Rockets, the changes are fast and numerous. Gone are the retro design flourishes hearkening to the 1950s and post-World War II pop culture (think: “soda jerk” uniforms, jukeboxes, nailed-down booths, etc.).
CEO Charles Bruce, who joined the brand last March, says that while most restaurant concepts fail after five to 10 years, Johnny R