Is a Bigger Menu Better? This L.A. Fast Casual Thinks So

For SoCal fast casual The Stand, variety—not specialization—is key.Exclusive Brief: 1Many a fast casual has been catapulted to success by doing one (or two) things really well. For Chipotle it was build-your-own burritos; Shake Shack perfected the nostalgic burger-shake combo; and sweetgreen cornered salads.
But Southern California concept The Stand is casting a wider net. Instead of concentrating on a single item or cuisine, the brand has developed a menu of more than 40 entr&e