Inside the New Quick-Serve Kitchen

At fine-dining restaurants and even some trendy new fast casuals, chefs have become unexpected rock stars—sought by restaurateurs, investors, and consumers alike. For this reason, it’s somewhat ironic that chefs and menu developers at the largest and most recognizable quick serves are rarely in the spotlight. Instead, they tinker away in kitchens, travel to new cities for inspiration, and collaborate with operations, marketing, and other departments to breathe life into their creatio