How to Age Gracefully

At Zaxby’s annual convention in San Diego last April, there was plenty of celebration for the chicken-peddling chain, its franchisees, and vendors, highlighted by a private concert from country music superstar Tim McGraw.
Amid the festive atmosphere, however, there was also much reflection. From one store in Statesboro, Georgia, in 1990, Zaxby’s has emerged as a powerful quick-service player 25 years later, claiming nearly 700 stores across 16 states.