How Fast-Food Chains Cook Up New Menu Items - Wall Street Journal

Wall Street Journal
How Fast-Food Chains Cook Up New Menu Items
Wall Street Journal
When it comes to introducing new menu items, fast-food chains say it's important to keep one basic truth in mind: For every Egg McMuffin, there are plenty of Pastrami Burgers. That is, for every idea that works, there are hundreds that fail to hit the ...