Heinz Launches New Ad Campaign and New Mustard

Image Caption: Image Credit: "Kethcup's Got a New Mustard" Ad Campaign Follows Product LaunchExclusive Brief: 0Heinz, the popular ketchup-maker, wants to make America’s favorite mustard, too. Heinz is launching a new, better-tasting yellow mustard at retailers nationwide for the first time. Heinz will unveil a 360 advertising campaign today, “Ketchup’s Got a New Mustard,” touting Heinz Ketchup’s new main squeeze: Heinz’ New Yellow Mustard.