15-09-2015 10:36 via feeds.qsrmagazine.com

From Blue Collar to Hot Pink

New Jersey native-turned-Floridian David Olmo was one of the first to call Sloan’s Ice Cream when the brand began franchising in 2012. On the surface, Olmo’s construction background and blue-collar, hands-dirty approach might seem the antithesis of the Sloan’s look and feel; drawing on its West Palm Beach, Florida, roots, the brand serves ice cream, shakes, and smoothies within saccharine-styled stores. Sloan’s hot-pink walls are gilded with golden-framed menuboards, whil
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