Freshii CEO Offers to Create a Unit within McDonald's

Matthew Corrin writes open letter to McDonald's, proposes partnership.Exclusive Brief: 1Last week when Matthew Corrin wrote an open letter to newly minted McDonalds CEO Steve Easterbrook, he wasn’t looking for a media blitz.
Rather Corrin, who is the founder and CEO of Toronto­–based Freshii, says he genuinely wanted—and still wants—the fast-food giant to consider his proposal. In the letter, Corrin challenged McDonald’s to incorporate a Freshii within one of its 14,000 stores fo