Food Fest

In 2009, Coolhaus took flight at Coachella, the renowned music and arts festival that brings nearly 200,000 people to the California desert for two weekends each spring. For Coolhaus cofounders Natasha Case and Freya Estreller, launching their ice cream sandwich–peddling concept at Coachella was neither a happy accident nor a stroke of coincidence. Strategic and calculated, the decision represented Case and Estreller’s ambitious bet on their concept and its potential to become an ene