Food brands must avoid being egotists to thrive - guest opinion

Look at the top-line data on the UK grocery market and it shows a sector in rude health. However, at present, inflation has become central to the market's growth, while the performance of own-label is outpacing brands. In a guest column, Stuart Galvin, business director at shopper marketing specialist, Smp, argues one way brands can help themselves is to no longer be the hero of their own marketing strategies.