Down to a Science

Wendy’s, Dairy Queen open R&D labs to test new, Millennial-forward ideas.Image Caption: Wendy's opened its 90° Labs near Ohio State's campus to capitalize on the presence of Millennials, its target demographic.Teaser Image Orientation: LeftSome savvy limited-service chains are suddenly taking very literally the long-held notion that fast food is a science.
Both Wendy’s and Dairy Queen have recently opened new research labs aimed at better serving and better understanding