Courting the Mysterious Millennial

When it comes to creating loyalty among Millennial consumers, the right approach is something of a mystery for many operators. After all, the 18–34-year-old population in America is hugely diverse with a variety of views, lifestyles, and consumer tastes.
Nevertheless, experts say brands can embrace certain generalizations of Millennial values to foster deeper loyalty, including their desire to connect digitally; their support for nonprofits, local businesses, and charitable causes; and the