Courting the Food Truck

Why shopping-mall food courts could offer a significant growth platform for local food trucks.Image Caption: Porchetta, which launched as a food truck in Raleigh-Durham, North Carolina, now has a 10-year lease in a local shopping mall's food court.Teaser Image Orientation: LeftOnline retailers continue to swipe business—holiday and otherwise—from brick-and-mortar retailers, including shopping malls. Given consumers’ evolving attitudes toward shopping, signing a 10-yea