Cheerwine Campaign Dares Fans to Resist Smiling

Image Caption: Image Credit: Cheerwine travels Southeast with 'Betcha Can't Not Smile' campaign.Exclusive Brief: 0After 99 years of delighting taste buds, Cheerwine is boldly seeking to understand why anyone who drinks this unique soft drink can’t not smile, through a series of fun experiments this year in “Cheerwine Labs.”
On April 4, Cheerwine debuted its “Betcha Can’t Not Smile” marketing campaign via digital video, radio, social media, and a