Bruegger's and Jamba Begin Cobranding

Image Caption: Image Credit: Bruegger's will open five corporate stores as Jamba franchisee.Exclusive Brief: 1A bagel and a smoothie might not seem like a natural pairing, but Bruegger’s Bagels and Jamba Juice are looking to build a relationship that benefits both brands.
“We had done some cobranding with Caribou in the past [and] what we learned was that the power of two really good brands can make an impact on the experience of our guest,” says Bruegger’s president Paul