BRICs and beyond: Has Yoplait adopted the best expansion strategy in China?

The move from General Mills and Sodaal to expand Yoplait International into China is a significant step for the yoghurt brand. The potential of the Chinese yoghurt market and its growth profile makes it a tempting prize for any yoghurt manufacturer. But, Katy Askew asks, have General Mills and Sodaal taken the best route to expansion in the market?