At Blaze Pizza, It's Not (Quite) Delivery

Blaze challenges pizza delivery with Postmates collaboration. Exclusive Brief: 1Rick Wetzel wasn’t really thinking about delivery when he and his wife Elise founded Blaze Pizza in 2012. Part of what differentiated the build-your-own pizza concept from competitors like Domino’s and Papa John’s was the fast casual’s emphasis on dining in the restaurant.
Wetzel says he kept the idea of delivery on the backburner until a host of independent delivery services forced the brand to focus on